What is Avon UK?
Avon is an official county located in the West Of England. Bristol and Bath are its main cities. The name comes from the River Avon.
Avon is among the world's largest direct sales companies with six million women viewing an Avon brochure every three weeks. Their multibillion-dollar merchandise is sold via their global army of agents.
In 1886, the company was founded.
Avon is the fourth-largest beauty company. It employs 6.5 million representatives distributed across 100 countries. The company's culture of business and product offerings reflect its ethos of women for women. The logo, for instance, is adorned with pink shades and mother of pearl to represent femininity. All letters, including the "n", are shown in capital letters to emphasize their power and importance.
David McConnell founded the company in 1886. He was a travelling book salesman who found that women customers, typically women who were at home in the afternoon were more attracted by the free perfume samples he handed out to them. He hired them to be his sales reps and the Avon company was born.
Avon is a brand that is well-known in many countries and is one of the largest cosmetics brands worldwide. It is renowned for its charitable work and has supported campaigns against gender violence and breast cancer. It is also a pioneer in environmental issues, with its own sustainability group.
The founder of Avon believed in the importance of empowerment of women. This was a revolutionary concept at the time when women were expected stay at home and take care of their families. Avon's business model gave them the chance to earn their own incomes and to achieve personal success. Avon is still led by Angela Cretu, a shrewd woman. She is in charge of the business operations outside Latin America and oversees the global Avon brand.
The company specifically designed for women.
AVON is a company that offers food and mascara on lashes. It's the company that fights wrinkles on one hand and breast cancer on the other, and that understands the importance of a flawless lip, but is still able to open its mouth to speak out against domestic violence and women's financial independence. It's the one that supports more than 6 million Representatives in the world.
Established by David H McConnell in 1886 to empower women financially The company is now one of the top cosmetics companies and one of the world's oldest direct sales organisations with over 130 years of experience under its belt. Despite its age, the company is an innovator in modern cosmetics and social selling with a range of products, including cosmetics, fragrances, cosmetics, fashion jewellery and accessories.
Rather than focussing on traditional retail outlets instead, the company's 5 million Representatives (or "Reps") sell products directly to customers face to face or on the internet, building up relationships as they go along. This is a strategy that has been tested over time. It gives mothers and fathers, students entrepreneurs in their early years and retirees the flexibility to work on their terms while earning. This model is more relevant than ever before as the spread of the disease changes working patterns. The latest campaign of AVON celebrates women in a variety of roles models. From the London beatboxer, to an art restorer, and even an astronomer. They all embrace their power within.
Control your power
For more than 135 years, Avon has been a symbol of advancement for women, encouraging people of all ages to manage their own business and earn a flexible income. The legacy of the brand continues with its famous earnings opportunity providing mothers, students and young entrepreneurs to take control of their avon latest brochure own destiny. The brand is famous for encouraging women to embrace their strength and confidence with its catchy slogan 'Ding Dog Avon calling'.
The brand new Embrace Your Power global platform, visual approach, creative campaign and integrated campaign were designed together with Wunderman Thompson UK. It is based on the idea that every woman is born with a unique strength, but gender inequalities hinder it. Avon intends to highlight these strengths, by helping women attain financial independence, connecting them by forming a community of women who love beauty, and providing aspirational beauty items at an irresistible price, which is important considering the rising cost of living.
The brand will also go live on Amazon in the UK for the first time in order to increase its omnichannel approach and reach a wider market. More than 300 Avon's beauty and skincare products are available for purchase on Amazon along with the option of purchasing through an Avon representative in person or online.
Since the campaign's introduction Avon's Awareness Score that measures the mood of consumers toward thousands of brands every single day has risen by four percentage point among Britons aged over 50.
You should support causes that are important to you
Avon's first sales model was driven primarily by a network known as representatives. One of the company's first representatives was Mrs. P.F.E Albee of Winchester who was a role model for Avon Representatives we know today. She was an early pioneer in her field, offering women an opportunity to earn their own income and attain financial independence in a time when women didn't even have the right to vote.
AVON is committed to advancing causes that are crucial to women, particularly those who are affected by breast cancer and domestic abuse. Through our Avon Foundation, we promote and support charitable, scientific, educational and humanitarian efforts across the globe with a special focus on helping women improve their lives.
Avon UK donated more than 22 million PS to two domestic violence charities: Refuge and Women's Aid. Avon UK also supported the Refuge campaign , 'Four Ways to Speak Out,' which calls on one third of local authorities in the UK to provide specialist services to women and children to end gender-based violence.
Avon's history has been deeply ingrained in popular culture. The iconic ding-dong avon girl which was first introduced in 1954 is immortalized by Tim Burton's gothic masterpiece Edward Scissorhands. Avon's wholesome reputation is also as evident in its iconic Avon brochure which has been viewed by more than six million people per week since its first release in 1905.